The advert is for the new Nicorette mini Lozenge which dissolves up to 3 times faster than other stop smoking lozenges.
We think it's one of their best anti smoking ads to date! See what you think...
What worked for us is that all previous Nicorette adverts made quitting smoking such formal, life changing, and somewhat stressful undertaking. This advertisement essentially turned that process into something casual and humorous. The ad company behind this got the marketing right...they're changing perception. Overall, a huge thumbs up for this marketing piece from us.
