Bubble Wrap Anti-Smoking Ad

The New York City Department of Health has launched a new anti-smoking advert. The ad uses "bubble wrap" to show how cigarettes destroy lung-function and comes as the department announces it enrolled more than 40,000 potential-quitters this year. That's nearly 1.5-times more than last year.

The latest nicotine patch and gum giveaway ended in March, and the DOH says it signed up some 2,500 New Yorkers a day, making it its most successful nicotine patch and gum giveaway ever. Since the program began in 2003, the agency says it has served more than 200,000 smokers, and helped an estimated 70,000 stop for good.